"According to Haredi media, Hatzulas Nefashos, whose name means 'saving souls,' was founded in 2022 to fill a perceived gap left by Hatzolah in the Lakewood area’s growing and geographically expansive Haredi community." (source)
"In Jewish law, the priority of hatzalas nefashos, rescuing souls, triumphs over any other mitzvah, even Biblical ones: We desecrate Shabbos to rush someone to the hospital; a severely ill person [does not] fasts on Yom Kippur; and sometimes even, in extenuating circumstances, hilchos niddah are put on hold if a woman needs her husband’s help." (source)