"This organization mainly reaches out to unaffiliated Jews."

"The choice of the term, 'Unaffiliated,' reflects the importance that Jews attach to formal belonging. Whereas certain religious systems place a premium upon faith – hence, terms referencing belief or the lack thereof – Jews emphasize communal ties, with belief and even behavior of secondary importance." -- "Jewishly Engaged & Congregationally Unaffiliated: The Holy Grail of Jewish Engagement Efforts," Steven M. Cohen, 9/19/2012